Flavio Maluf the President of Eucatex has some home truth to relate to all those youngsters who have been bitten by an entrepreneur’s bug and would like to quit their jobs and say goodbye to their obnoxious bosses and set out on their own. The very misconception that he would like to clear is that being an entrepreneur is that it requires a lot of money.
According to Maluf that is not true at all and most certainly not in the digital era with a lot of investors on the prowl for good businesses to invest in. He does concede however that starting a new business in Brazil is far more difficult than it is in many advanced countries of the world. It takes only 5 days to open a new company in the US, while in Brazil it takes as much as 107 years.
The fact that entrepreneurship is inherently a risky affair is also debunked by Maluf. Good entrepreneurs in his opinion are aware of the risks but work toward minimizing them. In so far as the tax troubles go, Maluf feels that the big players get by quite easily in Brazil, as do the small players. It is the average sized companies who often get the rough end of the stick.
Maluf’s growth as a corporate person of great repute that saw him become President of Eucatex is a testament to his immense skills as a strategist. Perhaps his background has something to do with this. He graduated in mechanical engineering from Alvares Panteadu Foundation (FAAP) in Sao Paolo and has dedicated his professional life toward working for the enhancement of Eucatex which he joined in 1987.
In about ten years he had risen to the position of President, which speaks volumes about the kind of dedication that he brings to his work. If he gives some advice to budding entrepreneurs, they had better believe that it is very useful indeed. This will stand them in very good stead at a time when becoming an entrepreneur is really in favor around the world.