Lori Senecal’s Tenure at CP&B Comes to an End

Lori Senecal is an experienced business executive who has worked at high profile organizations such as KBS (Kirshenbaum Bond Senecal + partners), McCann Worldgroup, and McCann Erickson. Presently, she is the Global CEO of Crispin Porter + Bogusky (CP&B). She in charge of ten international offices owned by the firm. Lori began working at CP&B two years—March 2015. She has had a successful career at the creative agency, and she plans to retire as the year comes to an end.

The McGill University alumnus became the first Global CEO of CP&B to set up structures such as management and communication processes that would guide future holders of the office. According to Lori and the agency, her work as stipulated is almost done. Meanwhile, Lori alongside Chuck Porter (the Chairman of the agency) will focus their efforts on developing young leaders to take over as new leaders of the organization. Recently, the duo promoted Danielle Aldrich from co-managing director at CP&B Boulder to the president of CP&B West. Aldrich roles are currently expanded, and Lori believes that it is a good thing for the experienced Aldrich as she has demonstrated beyond doubt that she is capable of furthering CP&B’s mission. In fact, Aldrich and Lori are some of the agency’s employees that received credit when American Airlines chose to work with the agency.

According to GCReport, Lori has put CP&B on the map. Just recently, CP&B was one of Advertising Age’s “Creativity Innovators of the Year” for 2017. Last year, Advertising Age named Lori one of the “Agency Executives to Watch” owing to her role as the Global CEO of the creative firm. What’s more, Lori was on the Fast Company’s list of “Most Creative People in Business in 2017.” She has appeared in other publications such as AdWeek’s Power 100 list.

Lori Senecal had a successful career at KBS before joining CP&B. She was the Global Chairman and CEO of KBS. During her tenure, KBS expanded exponentially both in the number of employees and the markets served. Also, Advertising Age noted KBS as one of the “Standout Agencies” for three consecutive years, and Crain’s named the agency as of the “Best Places to Work in NYC.”

See more: https://www.linkedin.com/in/lorisenecal