Nathaniel Ru, Jonathan Neman, and Nicolas Jammet are the brains behind the Sweetgreen Foundation. The Three came up with the idea shortly after graduation from the School of Business at Georgetown University. However, the idea of doing business together was birthed earlier when the three were the only remnants in college after everyone else left for winter vacations. As they bonded and talked, they realized that they were all interested in running a business and recognized that they were compatible. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
After leaving campus, Nathaniel, Jonathan, and Nicolas came up with a business plan for Sweetgreen Company. However, they realized that they lacked the necessary capital to run the business. Consequently, they appealed for funds from investors, and they were lucky enough to be funded adequately by Steve Case, Danny Meyer, and Daniel Bouloiund. Ever since the funding, money has never been a problem in the firm as Sweetgreen is profitable enough. Learn more: https://www.crunchbase.com/person/nathaniel-ru
The mission of the venture is to feed people with healthy options. The above is done to reduce the level of sicknesses and diseases reported among the citizens as most are related to poor feeding. The three friends conducted research that showed that most times cancer, high blood pressure, diabetes, and obesity that causes heart problems, are all caused by poor eating habits. Consequently, they desired to protect people by giving them options that would guard their health and hopefully prolong their lives.
One of the primary considerations is the recipes in the foods produced in Sweetgreen; these are always healthy, organic, fresh and local. Moreover, the preparations of the foods also consider every aspect of people’s health, making the output always safe for consumption. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
Sweetgreen has no headquarters as the three CEOs love being highly mobile in the different company branches. Moreover, they enjoy interacting with their customers so they most times spend time in the restaurants than in their offices. The desire to interact with their clients causes the management to close all branch offices five times each year so that all workers can work in the restaurants. The sessions are used to collect customer feedback so that their recommendations can be incorporated in the company output.
Moreover, the Sweetgreen management loves delegating duties to their workers, albeit initially, they found it hard. With the expansion of the firm, they realized that they cannot run everything and so they coached and mentored junior workers for the managerial roles. By 2016, the company had 64 branches and 1700 employees in the United States.