Jose Auriemo Neto is one of the most successful Brazilian businessmen and executives. He is currently serving as the chief executive officer of JHSF Participacoes, a Brazilian real estate development company which was founded by his grandfather in 1972. Jose Auriemo Neto is known as a man of principle, and he is described by his coworkers are someone who is strict in meeting the deadline. He shifted the focus of the company from building high end and expensive properties to building retail and shopping centers, hotels, restaurants, commercial skyscrapers and residential towers. He wanted to transform the skyline of Brazil, and he expressed his interest in turning every Brazilian city into a concrete jungle, with the skyscrapers built by JHSF Participacoes to be towering the skyline of every Brazilian city.
Prior to Jose Auriemo Neto being named as the CEO of JHSF Participacoes in 2003, he have shown his skills and brilliance in leading the company when he was tasked to think about a new project which will benefit the company. It was his idea to invest in shopping and retail, and JHSF Participacoes built its first shopping mall under the supervision of Jose Auriemo Neto. The first shopping mall was soon followed with several developments in the cities of Sao Paulo, Salvador, and Manaus. JHSF Participacoes became a widely known brand and more contractors sealed their business deals with the company. In 2009, Jose Auriemo Neto signed contracts with international brands to open up their stores inside the malls owned by JHSF Participacoes. It was the first time that the company entered retail, and it made the company stronger.
Each decision made by Jose Auriemo Neto benefits the company. One of the latest projects in Brazil involving JHSF Participacoes is the construction of an executive airport in Sao Paulo. Jose Auriemo Neto states that it will be finished as soon as possible, and he is ensuring the public that higher end projects will be created under the partnership of JHSF Participacoes and the government.