Alex Pall Looks To Build The Chainsmokers Brand

The modern music industry is now more reminiscent of the explosion of punk music in the 1970s with bands appearing having built their following based on music created in home studios and an individual sense of style. The music being played may be different but electronic dance music bands such as The Chainsmokers are developing in their own environment often far away from the glare of the media which has allowed the founding member, Alex Pall the opportunity to explore the different options the duo have for developing their style and music in a safe environment.

Not that developing the partnership between Alex Pall and Andrew Taggart has been difficult since Pall was looking for a new collaborator for his DJ duo in New York in 2012. The Chainsmokers had already built a strong following for their DJ performances but Alex Pall felt he needed a new creative partner to develop the duo into a much more successful act for the future. Andrew Taggart had already become known for his impressive electronic dance music compositions from a college dorm in Maine when the pair were introduced by a manager in 2012.

Andrew Taggart and Alex Pall hit it off immediately and began working together full-time with Pall looking to build a positive brand for the duo by focusing on building a positive social media presence and individual brand. Marketing has become a major part of The Chainsmokers career with Alex Pall believing a brand where both he and Taggart are centerstage is important to developing their creative partnership; Alex Pall believes the feeling many people have of electronic dance music lacking soul is based on the lack of ownership DJ’s feelings towards the music they play. By playing a major role in the songwriting and marketing of their creative partnership, Alex Pall and Andrew Taggart have seen their brand become easy to recognize as they are no longer hidden behind their DJ booth during performances.

The Chainsmokers’ Rampant Rise to Fame

Anyone will be forgiven for thinking that The Chainsmokers have been in existence for decades. This is due to the way this music band has taken the entertainment industry by storm. The Chainsmokers have been in the industry for just two months, yet their works have gathered plaudits from all over the country. The Chainsmokers first shot into fame in 2015 with their first track that was called Roses. That spelled the beginning of a successful career that has thrived ever since. The Chainsmokers is made of two guys who used to be producers before trying their hand in singing. Alex Pall and Drew Taggart have released other songs since their breakthrough in 2015. Some of these tracks include Paris, Something Just Like This, and Closer. Most of their songs are collaborations with other prominent musicians such as Coldplay and Halsey.

Following their brilliant breakthrough, much was expected from The Chainsmokers. Many people craved to hear more of their music. They could therefore not afford to let down their fans after showing immense promise at the beginning. They have since ventured into production of electronic music since then. This genre has greatly favored their style, and one of their tracks called Sick Boy has become an instant hit after release.

Recently, they performed at an event that was hosted at Hilton hotel in collaboration with American Express. They were interviewed before the show started and gave an account of how they have managed to make a name in this competitive industry that has many established superstars. They had stayed for nine months without releasing a hit track. At the beginning of 2018, they released a track called Sick Boy. Drew Taggart informed the interviewer that the reason why they had unusually delayed in releasing a new song was that they wanted to develop a track that would fit seamlessly into the current market demands. This is the reason why they waited for nine months without a track, unlike the past years when they had a new song every month. Taggart says that researching the market needs has been vital in helping them give listeners what they want to hear. Their music mainly intends to reflect the society that they live in.

Clayton Hutson on VER and the One Republic Honda Civic Tour

The entertainment industry has a massive demand for rental equipment. That is why VER prides itself on being one of the leading and well-equipped companies in the global provision of sound and production equipment. VER provides an array of services including supplying advanced technology to television stations, cinemas and live broadcasts. For the Honda Civic Tour of One Direction held in 2017, VER was instrumental in providing video, lighting and automation. Front of House (FOH) engineers, Mr. Trey Smith and David McMullin applied DiGiCo’s SD7s for monitoring purposes.


Hutson’s Sentiments


The public address system (P.A) comprised d&b audiotecnnik, J-series, J-Subs, all powered by D80 amps. According to Clay Hutson, the systems are safe and efficient to use. They can also be relied on for automation. Hutson also said that the systems offer repeatable movements, precise and hooked to a thread and needle. The system’s perfection provides so much to be achieved in music and entertainment.




Clay Hutson has been working in the music from a tender age. He understands the value of high-quality production. In sound and stage set-up, he has vast experience hence his qualification to offer reviews on some of the world’s best suppliers for sound and production equipment. As a production manager with vast experience, Clay Hutson creates a comfortable environment for entertainment.




Clay’s services include production, rigging, stage preparation, design, logistics and management. Clay provides clients with instant, budget-friendly solutions. Clay is an explorer. That is why he has used DiGiCo’s SD11 console, a system launched by Aaron Lewis, the brain behind Staind.

As a man who tries out new systems, Clay is known for using almost all types of the console from DiGiCo. SD7 and SD8 are just two of them. Clay intended to be independent in music production as dependency results in inconveniences. To save time, he carries his console around. This improves production by improving budget constraints.




Clay has collaborated with Kelly Clarkson, Pink among others. Clay he made a name for himself through his career life. He indeed has a stellar reputation.Clay managed Maxwell as well as Jill Scott’s tour. He also worked with Jim Roach. Being the mastermind of the digital console, Clay Hutson provided viable options for the tour. Hutson’s success is attributed to his passion for music. He confesses to using SD7 because of the challenges involved in getting a consistent console. Learn more: