Honey Birdette; On A Mission To Conquer The Lingerie Market

The lingerie niche is the large fashion industry is taking the world by storm. As a consequence, Honey Birdette, a famous Australian undergarments cloth line, has extended its services to other prominent locations across the globe. Recently, the firm established an independent website, tailored for its clients living in the United States. Furthermore, the enterprise is working on expanding its coverage in the United Kingdom, opening additional thirty-seven stores within the next year. If the plan is realized, the company will have a total of forty retail outlets within the Great Britain.

Unprecedented success in the US was the driving factor behind the inauguration of the website, as sales hit an enviable 374% upsurge within the past year. Eloise Monaghan, the franchise’s originator, sad that the new site will improve client satisfaction through the provision of a better experience. She further revealed that orders over $50 would be delivered for free, and the e-shop will have an extensive lingerie collection.

Additionally, Honey Birdette plans to roll out physical stores to complement the website. Currently, the firm has three stores outside its native Australia, all of which are in England. However, it is expected that new locations will be explored in the future, with primary focus placed in the leading cities across Europe.

About Honey Birdette

Honey Birdette was inaugurated in 2006 by Eloise Monaghan. It opened its first store in Brisbane, Australia in the same year. The lack of creativity and elegance in the undies produced at the time gave Eloise impetus to revolutionize the niche, with an aim to inject excitement into the industry.

Since its inception, Honey Birdette has grown exponentially spreading to different locations internationally. Nowadays, it is one of the most esteemed underwear brands worldwide. This prosperity ensues from the company’s determination to create lush, elegant and flirty undergarments. Moreover, the graceful lingerie is accessorized with state-of-the-art perfumes sourced from renowned experts in France.

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