Honey Birdette has been kicking up a lot of dust “Down Under.” Since it began in 2006 the Australian lingerie brand has continued to roll out good products one after another. No one expected the relatively new startup to grow at such a rapid pace. Because of the quick growth it has begun a plan to expand even more than it has already.
It has launched a US e-commerce site and that’s just the tip of the iceberg. It expects to have expanded its UK retail portfolio from three stores to 40 in under two years. When Honey Birdette swings it swings for the fences.
Its launch of the US site didn’t comes as such a surprise considering it experienced close to a 400 percent increase in US online sales in the past year alone. Realizing it had developed a huge customer base in the US the next logical step was to improve the consumer’s experience. The lingerie brand accomplished that with faster delivery (and free delivery for orders over $50), easier returns, and an extended product range for the US customer. It is in the midst of targeting the US for retail openings while simultaneously acting on its strong ambition to rapidly increase its UK store count. Honey Birdette has 55 stores open in its home market.
Honey Birdette is an Australia based lingerie brand founded by Eloise Monaghan, who is also the Creative Director. Monaghan came up with the idea for Honey Birdette while enjoying a glass of champagne with a friend. The two friends talked about a lack of provocative lingerie and sensuality in the bedroom and she was so passionate about the subject she decided to do something about it, hence Honey Birdette.
Honey Birdette first store out of Australia was located in London’s Covent Garden. Two more openings quickly followed in succession.
Find more Honey’s on Instagram.