How EOS Transformed The Lip Balm Market

Evolution of Smooth (EOS) lip balm comes in fun, colorful spheres and are made of all-natural ingredients like jojoba oil, shea butter, and vitamin E. They are different from many other lip balms because these lip soothers are paraben and petroleum free. Users find the experience of using EOS pleasant due to the amazing scents and tastes of the spheres and its healing properties. The formula is hypoallergenic and tested by dermatologists.

EOS ( has been successful due to the ability of co-founders Sanjiv Mehra, Jonathon Teller, and Craig Dubitsky to find a market that was in need of a makeover. They discovered that the lip balm market was very outdated with boring, unisex, medicinal sticks. After conducting research, the creative team found that the primary users of lip balm were women. As a result of their findings, they decided to come up with a new product that would be marketed towards women and attempted to give them a pleasant experience.

The creators of EOS lip balm made an investment on equipment to come up with a streamlined production facility that was almost entirely automated. Using their resources this way allowed the team to keep up with product demands of every new account that they opened. At first EOS developers had trouble finding a store that would agree to open an account with them because many male buyers did not understand the product. However, when they finally spoke to a female buyer at Walgreens, she loved the spheres and agreed to open an account with them. Soon, Amazon Walmart, Target and many other stores began to sell the product on their beauty aisle shelves.

The lip balm has been seen in music videos for Britney Spears and Miley Cyrus. In addition, Demi Lovato and Taylor Swift have been EOS sponsors. Their Facebook and Instagram selfies are also a big part of the EOS marketing. The marketing was planned as a way to target young women.

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1 thought on “How EOS Transformed The Lip Balm Market”

  1. With the only claim that the lip balms of EOS smooth are petroleum free would actually mean that the cosmetics is desirable more. For that papercoach legit can actually justify why they have a quicker success compared to other in the industry. Also they have a team that always give information about the product so you expect them to perform better.

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